Strategic Marketing Writer:

Words that Move People to Act

Marketing writing for healthcare enterprises and associations, so members, patients, and donors keep flowing toward your mission.

Any voice, never generic.

AI can generate endless content. It can't understand the human on the other end: what they fear, what they want, what will move them.
That's what I write: words that resonate and motivate.

An advertisement for the Triservice Nursing Research Program highlighting evidence-based practice in operational environments, with a headline about new research and a call to join a rig, featuring a person speaking into a microphone and the website cenurse.org.
Screenshot of West Hollywood hotel booking website homepage with a background image of a couple dancing on a rooftop terrace with cityscape and palm trees in the background, overlayed with welcome message, booking form fields, search button, and navigation menu.
Website homepage for 'A Scholar's Ship 2 Success' promoting affordable college dreams, featuring a boat icon, a group of diverse students walking outside.
A scenic view of a lake with hills and a partly cloudy sky in the background, with overlaid text promoting True Nature Yoga Therapy and related practices.
Book cover titled "Transformation for Modern Life: Freedom to Choose" with a minimalist design, featuring a central circular pattern with lines radiating outward, and text emphasizing empowerment and moving from fear to sufficiency.

"Michelle helped me level up my business with a beautiful, functional website that feels like me and attracts the clients I hoped for."
Cynthia Price, C-IAYT, ERYT-500

“Michelle didn't just deliver communications.
She delivered organizational alignment,
which is much harder."
Carol King, Former Marketing Manager, ANCC

Messaging tuned to resonate via any channel.

From blogs to videos, websites to executive briefs…and everything in between.
The format changes. The connection is the constant.

Infographic poster for the TRISERVICE Nursing Research Program highlighting funding, evidence-based practice, dissemination, collaborations, scientific mentorship, courses and workshops, and the value to U.S. national defense, with a photo of a smiling military nurse in uniform.
An infographic or report with multiple text pages placed over a solid blue background, containing paragraphs and headings about language and communication.
Two pages of a publication on a blue background. The left page features a woman's portrait, textual content, and the logo 'PARALLAX PRESS.' The right page contains textual content, a smaller image of a book titled 'the 7 laws of enough,' and a logo at the top.
Three overlapping presentation slides about the Tranistional Nursing Research Program, highlighting research initiatives, evidence-based practices, and program funding details, including statistics on research projects, workshops, and collaborations.
ONE SHEET
LONG FORM 1
LONG FORM 2
PRESS KIT
EXECUTIVE BRIEF
SHORT FORM 1
SHORT FORM 2
INSTA

When words & images dance, complex ideas click.

Explainer videos and infographics

A circular diagram with multiple layers, featuring the acronym TSNRS in the center, surrounded by categories like Nurse Scholars, Mentors, Fellows, and Research Interest Groups, all encompassed by outer rings labeled Combatant Commanders, Academic Institutions, and Military Treatment Facilities.
A diagram illustrating the Pathway to Excellence program, with key elements like Certification, Accreditation, Magnet Recognition Program, and ongoing practices for health care excellence.

Like sun on the sea, if your story sparkles,

your audience jumps in…

to join, give, buy, share, attend, serve, etc.

Sparkly Client Stories

A man with a full beard and mustache, with the left eye winking, holding a woman's leg near his face. The woman is wearing rhinestone-embellished high-heeled shoes.

Challenge: A story that must ring true. A roster of writers on 3 continents we didn’t employ but needed. How do you align cultural creatives without forcing a script?

Solution: Make the invitation irresistible! Part casting call, part brand brief, this digital invitation immersed travel writers in West Hollywood’s rebellious, edgy-but-not-insane, rules-optional spirit. More than a destination guide, we gave creators the feel of WeHo without a script, so they could tell its (brand-aligned) story authentically, in their own voices.

For Visit West Hollywood

A group of soldiers in camouflage uniforms and helmets walking towards a black military helicopter on the ground, with trees in the background.

Nurses on the Frontlines of Readiness

[Run time: 55:00]

Challenge: How do you educate and motivate 28K+ nurses worldwide about a single clinical practice model to deliver care on land, sea, and in the air?

Solution: Win hearts and minds. Our documentary brought the Joint Professional Practice Model to life as the next evolution in care during a global Nurses Week event. The online screening was co-promoted with The National Museum of Health & Medicine, and the TriService Nursing Research Program at Uniformed Services University.

For Defense Health Agency

Blue background with white and light blue words and phrases related to confidence, trust, and leadership, including the acronym 'ANCC' and the phrase 'ANCC means confidence.'

Challenge:‍ ‍When the Executive Director aimed to introduce the gold-standard of credentialing and accreditation programs overseas, we wondered how much of the rigorous, costly, and complicated standards, workflows, and documentation from the U.S. to present across the borders and cultures of the Middle East?

Solution:‍ ‍We told a simple human story of trust, quality, and better care for the public. Anchored by a multilingual tagline — ANCC Means Confidence — messaging featured a flagship infographic showing how the programs work together to strengthen health systems and public health.

For ANCC

Ready to Get Members, Patients, and Donors Flowing Your Way?‍

Let's Connect!